Beauty

In the bustling marketplace of beauty, competition is fierce. To stand out, you need an idea that’s fresh and a media strategy that’s riveting. Whether it’s an advanced solution in skincare, a new fragrance, or the latest must-have in cosmetics, we’ve got the creative vehicles and channels to get you noticed. We start by establishing the broadcast framework that will yield maximum brand exposure and return. We create a message that’s well-timed and that adds context to your product; whether it’s a Mother’s Day gift-giving story, a celebrity ambassador alignment, or life-saving tips around Skin Cancer Awareness month, we develop a story that gives your brand the utmost edge. Our work includes conducting live satellite media tours (SMTs) from beauty events; shooting and editing video from behind the scenes; online video streaming chats with beauty editors and experts across social media platforms; and targeted online video placement across hundreds of websites. We also work to identify unique placement opportunities that strategically and meaningfully incorporate your product. Such opportunities include high-profile red carpet events, backstage beauty happenings, and taking advantage of emerging health and beauty topics throughout the year. Whether you’re a skincare, cosmeceutical, haircare, fragrance, cosmetics, or personal care brand, we work with you to create a message and media strategy that pops.