Custom Radio Spots


For clients who are looking for a more tailored, bespoke radio experience, we will work with you to create custom radio spots that convey your message directly to your target audience. Radio spots are generally 30- and 60-second scripted, voice-narrated audio segments designed to sell a product. These spots are customarily distributed over an extended period of time to reinforce a message and to meet a specified listenership benchmark. Customized radio spots can often be aligned with your marketing and advertising efforts on television or in print. Distribution of these segments is customized with budget, reach, and timeframe in mind. We will work with you to shape a story that evokes an emotional reaction in listeners to help them perceive the information as more relevant to their lives. This can also lead to increased market awareness and sales. Our custom radio spot offering is all-inclusive of strategy, production, distribution, and metrics.