A b-roll package is composed of 3–5 minutes of loosely edited video (b-roll) and soundbites (interviews) intended for television news use, often to create or supplement a story. B-roll packages are suggested for use with announcements and are ideal as a follow-up to events, particularly when a local television station is unable to attend. This video format is also essential for public relations professionals pitching stories to the media to help bring visual context to their story. B-roll packages are not scripted or narrated videos, and are intended to give stations more freedom and ease when producing a story on behalf of an event, product, or announcement. B-roll packages can be quickly produced to correspond with breaking news events or to deliver a statement or reaction.