Editorial Segment (Product Lifestyle Video)


Editorial video segments, sometimes referred to as product lifestyle video segments, are produced as 30- and 60-second scripted, voice-narrated videos intended to convey a message to a specific audience on network and cable television around morning shows, talk shows, and entertainment shows. These videos subtly integrate and fuse your product message with a lifestyle message to help establish a correlation and value between your product and a consumer’s lifestyle. This format is recommended for brands looking to bring context to their product in a new and notable way. This is an especially effective format for stories that have an inclination to lead more heavily with a commercial message. Editorial segments provide balance to position product and message in a more valuable and newsworthy way. These segments can feature your brand ambassadors, editors, and experts, or a narrator on our team. They can be produced as stand-alone or in a series to promote multiple messages and products over a period of time. They are crafted in a sleek, modern fashion and feature a call to action to drive viewers to your website or foot traffic into your store. We have a variety of robust platforms to strategically place these videos on television.