Video News Release (VNR)


A video news release (VNR) is a 90-second scripted, voice-narrated video news story that includes interviews with your spokesperson and a third-party expert. These videos are used by television broadcasters and are inserted into local newscasts and programs. VNRs tend to be “explanatory” in presentation and more visually comprehensive. They are often used to help convey a complex message or one that requires a controlled method of delivery to ensure that information is relayed accurately and precisely. VNRs are appropriate for topics like FDA approvals, product recalls, mergers and acquisitions, financial advice, technology breakthroughs, and other messages that warrant “storytelling.” Our expert team will work with you to identify the most compelling angle to create a story that is both visually and narratively gripping.