Webisodes are short videos, approximately 60 to 90 seconds in length, intended for placement online to reach a mass audience. They are frequently used on websites and across social media channels. Webisodes are produced to entertain, enlighten, educate, and engage; they promote a message, highlight an event, or raise awareness of a campaign, among many other uses. They can include voice narration or be produced to allow your spokesperson or subject to take the acoustic lead. The webisode format is pleasing to the eye and ear as it is often accompanied by music and graphics to deepen the creativity around a story. Webisodes are recommended for both trend-setting and traditional topics, but especially those that have great visual appeal.